how to become prime seller on amazon

how to become prime seller on amazon To become a Prime seller on Amazon, leverage either Fulfillment by Amazon (FBA) or Seller Fulfilled Prime (SFP). For FBA, enroll your seller account in FBA, create shipping plans in Seller Central, and send inventory to Amazon’s fulfillment centers; once processed, your products carry the Prime badge automatically. They become eligible for two‑day (or faster) delivery to Prime members. For SFP, apply and meet eligibility requirements by demonstrating consistent on‑time delivery, proactive tracking updates, and a low cancellation rate from your own warehouse. Amazon reviews your performance metrics—On‑Time Delivery, Order Defect Rate, and Valid Tracking Rate—before granting Prime status. Maintaining these metrics is critical to retaining Prime eligibility. Prime listings enjoy higher search rankings, greater Buy Box prominence, and increased conversion rates, making becoming a Prime seller on Amazon a strategic move for scaling your business.