what is a fulfillment company

what is a fulfillment company is a common question for ecommerce sellers exploring logistics solutions. A fulfillment company handles the storage, packing, and shipping of orders on behalf of sellers, enabling them to focus on sourcing, marketing, and scaling. These companies can also manage returns and offer real-time tracking integration. For Amazon sellers, choosing a reliable fulfillment partner outside of FBA can offer greater control, branding opportunities, or cost advantages for certain markets and SKUs.