what is an amazon reseller

what is an amazon resellerA reseller is someone who sources products—often from wholesalers, clearance events, or other retailers—and lists them for sale on the platform. Unlike private label sellers, resellers often sell established brands and compete based on pricing and availability. Success in this model depends on sourcing profitable deals, managing inventory, and understanding market trends. Resellers often use scanning apps or analytics tools to evaluate product demand and margin potential before listing items