what is amazon fba coach plays a similar role to traditional business consultants, but is specialized in Amazon selling. They guide sellers through selecting winning products, sourcing efficiently, and using tools like Helium 10 or Jungle Scout. Most coaches have years of experience and emphasize building a long-term brand rather than chasing trends. Often, they connect sellers with trusted logistics providers and prep services, especially those based in China. A great FBA coach understands how to scale while staying compliant with Amazon policies, helping sellers avoid suspensions, improve rankings, and hit revenue goals faster than going solo.