what does fulfillment shipping mean

what does fulfillment shipping mean refers to the process of storing, picking, packing, and shipping customer orders. On Amazon, sellers can use Fulfillment by Amazon (FBA) or fulfill orders themselves (FBM). Fulfillment shipping ensures customers receive their products on time and often includes tracking and customer service. Efficient fulfillment is crucial for maintaining high seller ratings, earning the Prime badge, and scaling operations across domestic and international markets.