how to sell on amazon without fba involves selling products directly through Amazon’s marketplace without using the Fulfillment by Amazon (FBA) service. This method is known as Merchant Fulfilled Network (MFN), where sellers handle their own storage, packing, and shipping directly to customers. While FBA offers convenience, selling without FBA allows sellers to maintain full control over inventory management and shipping, making it an ideal option for businesses with lower sales volumes or niche products.